Bollywood actress Shilpa Shetty Kundra has now became a designer and has launched her fashion brand of designer saris under the brand of Shilpa Shetty Kundra (SSK) saris.HomeShop18 and popular Bollywood star and successful entrepreneur, Shilpa Shetty Kundra joined hands to launch the SSK Line of designer sarees exclusively for HomeShop18 consumers.The SSK collection has been designed keeping in mind an Indian character with a modern twist, and at the same time using light fabrics and embellishments to enhance richness, and most importantly maintaining the budget-friendliness.
Adding to an impressive resume, Shilpa Shetty has turned designer to release her own line of sarees.The Bollywood star and ex-Big Brother contestant has teamed with eTailer HomeShop18 to release her exclusive line.
Sarees currently contribute to over 25 per cent of HomeShop18s lifestyle range. The firm hopes the affordable, premium brand collaboration will further boost sales ahead of the festive season.
“HomeShop18 has always been at the forefront of innovation and in a yet another first, were proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra.
“The exclusive SSK sarees offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionise designer-wear by making it accessible to women across India.
“The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”
The initial launch collection boasts six designs. The inspiration to design the range reportedly came from Shetty’s mother: “Ever since I can remember, I loved sarees primarily because my mother used to wear them to work and I would love the way they looked on her.