Ritu Kumar creations will be available in small cities at affordable prices

So many times you see those adorable dresses from the most famous fashion designers, but you can’t buy. Can you guess why????I am sure the answer is “PRICE” right…

So don’t worry, your wait is over now, since you can buy your favorite dresses designed by the successful designer Ritu Kumar at an affordable price and most importantly, it will be available in small cities as well.

Affordability is one of the biggest problems when it comes to buying dresses designed by the top fashion designers. But with every retailer and etailer trying to woo the middle class segment with their offers and online shopping sites, it is just a matter of time that these top designers start designing dresses for this segment. And that is precisely what we are seeing with Ritu Kumar’s Creations.

The ace Indian Designer Ritu Kumar is set to introduce semi-ethnic and designer clothes of her brand in small cities of India at affordable prices.

“My brand is expanding to tier-II and tier-III cities with a lower price point. The collection will mainly be semi-ethnic and designs from our brand label (spearheaded by son Amrish Kumar) with less of bridal range. We are also going for the more affordable line,” Kumar told IANS when asked about her brand expansion plans.

Amongst India’s most successful designers, Kumar has been active in the fashion industry for over 40 years and has participated in many fashion weeks in India and abroad.

However, in the last Amazon India Fashion Week, she was only a part of the finale show where 25 designers came together to pay an ode to the rich heritage of India through their ensembles.

Check out some of the Dresses from Ritu Kumar Collections:

Ritu Kumar Creation
Image Courtesy by : chicboutique.in

Ritu Kumar Creation

Image Courtesy by : indianshowbiz.com

Ritu Kumar Creation

Image Courtesy by: makeupandbeauty.com

Ritu Kumar Creation

Image Courtesy by : indianshowbiz.com

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