and IMG Reliance announce Myntra Fashion Weekend

The Myntra Fashion Weekend will be through October 3 till October 5. The preview was held on the 10th of September and Lisa Haydon from the “Queen” fame, was amongst others who attended the event. There are huge plans for the event and should include runway shows, exhibitions, workshops and parties.

Amongst other news, Myntra has roped in the 2014 International Woolmark Prize winning Indian designer Rahul Mishra to design their in-house label Dressberry.

In an afternoon dedicated to fashion, and IMG Reliance announced Indias first fashion, beauty and lifestyle exhibition & runway weekend for consumers. Myntra Fashion Weekend, slated to be held from 3rd-5th October, 2014. This international format is designed to forge a direct connect between brands and their consumers.

With over 100 qualitative designers and brands exhibiting their exclusive and trend setting creations, this extravaganza promises to be of great value to all visitors. The exhibition with its exclusive offerings is a must for all Mumbaites, to enjoy and shop during the long weekend. For three days, the magnificent Palladium Hotel will play host to Indias biggest consumer fashion showcase. Myntra Fashion Weekend India 2014, is your chance to experience first-hand insider knowledge and style advice from fashion weeks most celebrated designers and brands.

Expect designer shopping, catwalk shows, pop-up shops, hair and beauty advice including educational panels from leading industry experts. A fashion week is a trade event for fashion industry professionals who must register or be invited, in order to attend. Myntra Fashion Weekend is a consumer event that uses the same exhibition and catwalk platform and is essentially a designer shopping event, where members of the public can shop from runway designers from the established to the emerging categories. In association with Vogue India, a host of activities at Myntra Fashion Weekend will engage the consumers allowing them to indulge in an enhanced shopping experience.